Why should you be using Wechat for your business?

There is a revolution going on in terms of communications and instant messaging is at the heart of it. Platform services such as Wechat are able to merge popular means of communications, such as texting, social media and video conferencing with useful tools that help businesses keep track of expenses. Wechat is therefore a really useful tool for businesses, for multiple reasons, and this short article will explain why. It has become one of the largest standalone messaging apps in the world with over a billion accounts created and 700 million active users. It is available on iPhone, Android, Windows Phone and Symbian phones.

 

What services does it provide?

  • Text messaging.
  • Broadcast messaging (one to many).
  • Voice messaging.
  • Video Conferencing.
  • Location sharing.
  • Enables you to share images and videos.
  • Video games
  • Compatible with facebook
  • Send money to others (assuming you have a pay account)
  • Pay for things
  • Edit photographs

 

Many of the above features are useful for companies looking to innovate the way that their employees correspond. The video conferencing system and broadcast messaging services are really useful as it enables short bits of information to be told to everyone quickly and easily, and in a single location. The location services feature could also be useful if say, organising a meeting in a certain place and adding it to a diary. The sending money service is particularly useful, especially when it comes to allowing expenses for employees, say for lunch or dinner out of the office. A further special feature is the ability for instant translation, really useful if dealing with customers from overseas.

 

There is a special version of WeChat called ‘Enterprise WeChat’, launched in April 2016, which helps employees separate their personal account from their work account. Companies can keep track of annual leave days by using the system as well as reimbursing employees. Employees are also able to book off holiday days by using the system and let the boss know if they are not in the office. All in all, it is a useful addition.

 

All in all, there are many reasons why this service might be useful for your business and you should certainly consider taking it on, or at least running an experiment to see how it might benefit life in the office.